Getting a website or blog approved for Google AdSense can be a challenge, especially for content creators who face rejections due to "low-value content". This problem is one of the main barriers for those who want to monetize their online projects with AdSense. In this article, we'll cover what characterizes low-value content, how to correct it and the main Google AdSense program policies you should observe to ensure approval.
What Is Low-Value Content?
Low-value content is defined as that which does not offer unique, relevant or useful information to users. Google AdSense looks for sites that add value to the user experience, prioritizing quality, originality and a good standard of design. Some examples of common problems that lead to rejection for low value include:
Plagiarized or Repetitive Content
Texts copied entirely from other sites or rewritten in such a way that they only replace a few words are quickly detected as plagiarism by Google's analysis tools. What's more, repetitive content that deals with the same topic without bringing new perspectives ends up being ignored by the algorithm, compromising the originality and authority of the site. To avoid this, it is essential to produce unique and relevant material, offering readers up-to-date and valuable information.
Short and superficial articles
Posts of less than 300 words, which only touch the surface of a subject, are considered insufficient to deliver value to the user. Google prioritizes content that explores the topic in depth, with data, practical examples, statistics and detailed explanations. Creating texts that really answer the public's questions and present complete solutions is a fundamental strategy for standing out.
Generic and Saturated Themes
Writing about widely explored topics, such as "Tips for losing weight" or "How to make money on the internet", without making a difference, makes it difficult for your site to compete. The internet is full of generic and saturated content, and in order to win the attention of readers (and Google), you need to find new angles or specific niches. In addition, the use of long-tail keywords can help you reach more targeted and less explored audiences.
Difficult Navigation or Poor User Experience
A poorly structured website, with confusing menus, slow loading or a design that doesn't adapt to mobile devices, directly affects the user experience. Google values pages with intuitive navigation, a clean and responsive layout and fast loading times. Improving the user experience involves frequently testing the site's performance and ensuring that it is accessible and functional on different browsers and devices.
How to correct low-value content?
If your site has been rejected for low-value content, it is essential to implement significant changes. The following are practical steps to transform your site into a valuable project that is suitable for AdSense.
1. Create Original and Useful Content
The first step is to offer unique information that solves problems or meets the needs of the public. To do this:
Search Keywords
Before you start producing content, it's essential to identify the topics and terms that your audience is searching for. Use tools such as Google Keyword Planner, Ubersuggest or Semrush to discover keywords related to your niche. Focus on long-tail keywords, which tend to have less competition and serve more specific searches. By creating in-depth texts based on these words, you increase your chances of attracting qualified organic traffic, as well as improving your site's ranking in search engines.
Include Examples and Case Studies
Content that illustrates concepts with real examples or case studies is more effective at engaging the audience and conveying trust. For example, when writing about marketing strategies, show how a specific company applied the technique and what the results were. This helps the reader understand the practical applicability of the information and increases the perceived value of your material. Whenever possible, include graphics, images or tables to make the content even clearer and visually attractive.
Avoid Automatic Text Generation Tools
Although AI tools such as ChatGPT can speed up the creation process, it is crucial to review and personalize the texts generated. Google values original content written to meet readers' needs, and automated texts can lack depth or sound generic. Make adjustments to match the tone, include specific data and adapt the text to your audience's style. This will ensure that the material you produce is unique and relevant, increasing the chances of engagement and approval on platforms such as Google AdSense.
2. Produce long, detailed articles
Short articles are perceived as superficial. Write texts of at least 800 words, covering the topic in depth. Use subheadings, lists and images to improve readability.
3. Invest in the visual presentation of your blog
Design matters. A clean, responsive website with easy navigation improves the user experience. Check it out:
Charging time
The loading time of a website is one of the most important factors in ensuring visitor retention and improving search engine rankings. A slow website can frustrate users, leading them to abandon the page before viewing the content. To optimize loading speed, use tools such as Google PageSpeed Insights or GTmetrix to identify points for improvement. Reduce the size of images, minimize CSS and JavaScript code, implement browser caching and, if possible, use a content delivery network (CDN) to speed up data distribution.
Mobile compatibility
With the increased use of mobile devices, having a responsive blog is no longer an option, but a necessity. A responsive website automatically adjusts its layout to different screen sizes, providing a pleasant reading experience on both smartphones and tablets. What's more, Google prioritizes mobile-friendly sites in its search rankings. Make sure that fonts, buttons and images are adapted correctly and that navigation is easy, regardless of the device.
Menu Structure and Internal Links
The organization of content is key to improving the user experience and making it easier to navigate the site. A clear, well-structured menu helps visitors quickly find what they are looking for. In addition, the strategic use of internal links connects different parts of your blog, guiding the reader through a logical journey and keeping them on the site for longer. Make sure the menu is intuitive, categorizing content coherently, and include internal links in your articles to increase interaction and improve SEO.
4. Avoid Excessive Advertisements or Generic Content
Google values blogs that prioritize the user. Don't fill your site with ads before it's approved and focus on high-quality information.
5. Add Key Pages
AdSense-approved sites have mandatory pages, such as:
- Privacy Policy: Explain how user data is processed.
- About: Introduce your team and the site's objectives.
- Contact: Provide easy ways for visitors to get in touch.
6. Review Your Site Regularly
Check if the links are working, if there are any typos or design problems. Use tools such as Google Search Console to monitor performance and correct errors.
Main Google AdSense Policies
Google AdSense has strict guidelines to ensure that partner sites offer users a high-quality experience. Understanding these policies is essential to avoid penalties or rejections. Let's explore the most important ones:
1. Prohibited Content
AdSense does not allow monetization of sites with inappropriate content, such as:
- Hate speech, discrimination or incitement to violence.
- Materials protected by copyright without permission.
- Adult or explicit content.
2. Quality of Content
- Originality: Don't copy content from other sources.
- Spelling and Grammar: Poorly written texts are poorly evaluated.
- Relevance: Only publish topics that add value to the user.
3. Clickbait or Fraud Practices
Avoid misleading titles or practices to inflate clicks, such as:
- Asking friends to click on ads.
- Use artificial traffic generation systems.
4. Copyright and Property
Make sure you have the rights to all the content on the site, including images, videos and texts.
5. Site security
Insecure sites, with malware or lack of HTTPS protocol, are rejected.
Checklist for AdSense Approval
Before reapplying, make sure that:
- His blog has at least 20 original and detailed articles.
- All the mandatory pages are present and well written.
- The site's design is responsive and professional.
- You follow Google's quality guidelines.
- There is an organic audience visiting your site regularly.
Conclusion
Correcting low-value content is a process that requires dedication and planning. Focusing on creating unique content, investing in user experience and complying with the policies of the Google AdSense are essential steps to ensure that your blog is approved. Remember that AdSense values the quality and relevance of content, as well as prioritizing sites that provide a good user experience.
Although approval may seem like a lengthy process, every adjustment you make to your blog is a step towards a more professional and attractive platform for visitors. With patience and dedication, you'll be able to turn your site into a valuable resource for both readers and Google AdSense.
If you're looking to monetize your content, start by applying the tips above and reap the rewards of well-structured work.
