The smartphone market in 2025 in Brazil

The smartphone market in 2025 reflects significant advances in technology, design and performance. Consumers have everything from affordable models to top-of-the-line devices that offer the ultimate in innovation. This article explores the best devices available in Brazil in 2025, divided into three categories: affordable options, mid-range models and the coveted premium smartphones. In addition, we will detail the features, benefits and average prices practiced on the national market.

Accessible Models: Connectivity for All

Entry-level smartphones are designed to cater for users who want functional but affordable devices. In 2025, these models received significant improvements, such as improved cameras, larger screens and more efficient processors, consolidating them as ideal options for everyday use.

Samsung Galaxy A05: Simplicity with Quality

The smartphone market for 2025 in Brazil

The Galaxy A05 maintains the standard of the Galaxy A line, bringing a modern design and a fluid experience for users who prioritize simple tasks such as social networks, videos and calls.

Screen: 6.5-inch HD+ LCD with vibrant colors and good outdoor visibility.
Processor: MediaTek Helio G36, which guarantees basic performance and support for light apps.
RAM/Storage: 4GB of RAM and 64GB of storage, expandable via microSD.
Camera: Dual configuration with 50MP main, offering detailed photos in good light conditions.
Battery: 5000mAh capacity, guaranteeing autonomy for a full day of moderate use.
Average price: R$ 1.199.

With a competitive price and balanced features, the Galaxy A05 is recommended for those looking for a reliable experience without spending too much.

Redmi 12C: Ample Storage and Consistent Performance

Xiaomi is known for delivering great value for money, and the Redmi 12C doesn't disappoint. Equipped with generous storage and a competent camera, it's ideal for users who value practicality.

Screen: 6.71-inch LCD HD+, large and bright.
Processor: MediaTek Helio G85, allowing you to run basic apps and light games.
RAM/Storage: 4GB of RAM and 128GB of internal storage.
Camera: 50MP main sensor, with remarkable quality for the price range.
Battery: 5000mAh, with detachable battery, but 10W slow charging.
Average price: R$ 1.099.

The Redmi 12C is a great choice for those who need more space to store photos, videos and applications without worrying about constant upgrades.

Moto E14: Reliability First

Motorola continues to be a benchmark in the entry-level segment, with the Moto E14 positioning itself as a robust and affordable device.

Screen: 6.5-inch LCD HD+, with thin edges for greater use of space.
Processor: Unisoc T606, simple but efficient for web browsing and streaming.
RAM/Storage: 3GB of RAM and 64GB of storage, expandable via microSD.
Camera: 13MP main sensor, enough for occasional shots.
Battery: 5000mAh, with standard 10W charging.
Average price: R$ 949.

The Moto E14 is suitable for users who prefer a durable device, without complex features, but reliable in everyday use.

Intermediate models: The Best Value for Money

Mid-range smartphones have evolved significantly in 2025, approaching the quality of premium models. This category offers high-resolution screens, advanced cameras and solid performance, pleasing both ordinary consumers and technology enthusiasts.

Samsung Galaxy A54 5G: Elegance and Performance

The Galaxy A54 stands out for its 5G connectivity and excellent quality AMOLED screen.

Screen: 6.4-inch AMOLED FHD+ with 120Hz refresh rate, providing fluid images and vivid colors.
Processor: Exynos 1380, offering superior performance in multitasking and light games.
RAM/Storage: 8GB of RAM and 128GB of internal storage, expandable via microSD.
Camera: Triple configuration with 50MP main sensor, 12MP ultrawide and 5MP macro.
Battery: 5000mAh with 25W fast charging.
Average price: R$ 2.499.

The Galaxy A54 is a robust option for users who want advanced features without the cost of a premium handset.

Redmi Note 13 Pro: Focus on Photography

Xiaomi's Redmi Note line continues to lead the mid-range segment with impressive cameras and versatile performance.

Screen: 6.67-inch AMOLED FHD+ with 120Hz, ideal for games and videos.
Processor: Snapdragon 7 Gen 1, which guarantees speed and efficiency.
RAM/Storage: 8GB of RAM and 256GB of internal storage.
Camera: 200MP main sensor, accompanied by 8MP ultrawide and 2MP macro.
Battery: 5000mAh with 67W charging, completing 100% in less than an hour.
Average price: R$ 2.799.

With its 200MP camera, the Redmi Note 13 Pro is perfect for those who love capturing every detail of everyday life.

Motorola Edge 40 Neo: Design and Fluidity

Motorola innovates with the Edge 40 Neo, featuring a lightweight design and impressive specifications for its price range.

Screen: 6.55-inch P-OLED FHD+ with 144Hz refresh rate.
Processor: Dimensity 7030, which guarantees great performance in heavy games and apps.
RAM/Storage: 8GB of RAM and 256GB of internal storage.
Camera: 50MP main sensor and 13MP ultrawide sensor.
Battery: 5000mAh with 68W fast charging.
Average price: R$ 2.999.

The Edge 40 Neo caters well for gamers and content creators who need graphics power and storage.

Top-of-the-line models: Excellence in every detail

Top-of-the-line smartphones in 2025 offer all the latest in technology. With ultra-resolution screens, revolutionary cameras and state-of-the-art processors, they deliver a premium experience that justifies their high prices.

Samsung Galaxy S24 Ultra: Innovation in Photography

The Galaxy S24 Ultra raises the bar in the premium market, especially for the quality of its cameras and processing power.

Screen: 6.8-inch AMOLED QHD+ with 120Hz and S-Pen support.
Processor: Snapdragon 8 Gen 3, Qualcomm's most powerful yet.
RAM/Storage: 12GB of RAM and 256GB of storage, expandable via microSD.
Camera: 200MP main sensor, 12MP periscope camera with optical zoom and 10MP ultrawide.
Battery: 5000mAh with 45W fast charging.
Average price: R$ 9.999.

Ideal for photography and productivity professionals, the S24 Ultra is a true pocket computer.

iPhone 15 Pro Max: The Power of the Apple Ecosystem

With exclusive features and integration with other devices from the brand, the iPhone 15 Pro Max continues to be a benchmark in the segment.

Screen: 6.7-inch OLED with ProMotion, which adjusts the refresh rate to save battery power.
Processor: A17 Bionic, with unrivaled graphics performance.
RAM/Storage: 8GB of RAM and 256GB of internal storage.
Camera: 48MP main sensor, 12MP ultrawide and 12MP telephoto with advanced optical zoom.
Battery: 4350mAh, with 30W fast charging and MagSafe support.
Average price: R$ 12.999.

The iPhone 15 Pro Max is perfect for those looking for extreme performance combined with status and the Apple ecosystem.

Xiaomi 14 Pro: High Performance at a Competitive Price

The Xiaomi 14 Pro surprises with its combination of premium design and advanced technology at a more affordable price than direct competitors.

Screen: 6.73-inch AMOLED QHD+ with 120Hz.
Processor: Snapdragon 8 Gen 3, guaranteeing speed and energy efficiency.
RAM/Storage: 12GB of RAM and 512GB of internal storage.
Camera: Triple configuration with 50MP sensors (main, ultrawide and telephoto).
Battery: 5000mAh with 120W ultra-fast charging.
Average price: R$ 8.499.

With a focus on fast charging and camera quality, the Xiaomi 14 Pro is an excellent choice for demanding users.

Smartphone trends for 2025

The smartphone market for 2025 is marked by trends that impact all categories:

Sustainability: The use of recyclable materials in affordable and premium models is growing.
5G connectivity popularized: Virtually all intermediate and advanced models include 5G, making the technology more accessible.
Ultra-fast charging: Premium devices like the Xiaomi 14 Pro show how charging has become a matter of minutes.
Expanding the Use of Artificial Intelligence: Models such as the Galaxy and iPhone implement AI to optimize cameras, performance and even battery savings.

Conclusion on the smartphone market for 2025 in Brazil

The cell phone models of 2025 cater for all consumer profiles, with innovations that make choices more diverse and personalized. From affordable options like the Galaxy A05 to flagships like the iPhone 15 Pro Max, technology continues to advance to make our mobile devices more indispensable than ever. Regardless of which cell phone model you choose, the most important thing is to consider what the device's main purpose will be in your routine.

If you're looking for a smartphone for basic day-to-day tasks such as calls, messages and browsing, perhaps an affordable model will meet your needs perfectly. On the other hand, if your focus is on gaming, social networking or producing content with photos and filming, investing in a device with better performance and camera features may be essential. Evaluate your priorities, the budget available and the specifications of each model, thus ensuring that the choice is the most appropriate for your reality and that the phone fully meets your expectations.